B2B Demand Generation Assistant Manager

Regal Kitchen Foods (RKF) is a global food manufacturing and consumer brand platform focused on shelf-stable, ready-to-eat and convenient food solutions, operating across B2B and B2C channels through sub-brands including Eat Regal, Regganic, Pasta Zing and Meals Delight.

Our B2B business connects RKF's product range with importers, distributors, retailers and institutional buyers across global markets. We're looking for a demand generation professional who can own campaign strategy end-to-end — from targeting and outreach through to funnel metrics and Sales handover — and help scale a data-driven pipeline engine.

• Plan and execute B2B demand generation and lead generation campaigns across target markets.
• Manage outbound prospecting, email campaigns, LinkedIn outreach and database-led campaigns.
• Identify target accounts, industries, decision-makers and new market opportunities.
• Monitor lead funnel metrics including Leads/MQLs, SQLs, meetings and conversions.
• Work closely with Sales to ensure effective lead handover and follow-up.
• Track campaign performance and identify bottlenecks for continuous improvement.
• Maintain CRM and lead-generation platform hygiene.
• Support event-led campaigns, account-based marketing and market research initiatives.
• Prepare weekly/monthly performance reports and insights.

• MBA in Marketing / Sales / Business Development preferred.
• Strong understanding of B2B lead generation and sales funnels.
• Good communication and analytical skills.
• Hands-on understanding of CRM, LinkedIn, email automation and lead-generation tools.
• Ability to work with targets and data-driven KPIs.